Newsletter

January 5th, 2012

The last time I was down in our little bar at cocktail hour, our general manager was raving about a sauvignon blanc from a winery called Flora Springs. She was so excited she gave me a bottle before I had even sipped from the glass in front of me, which, when I pointed that out to her, made no impression on the enthusiastic certainty of her gift. Thankfully I did like it because, clearly, there was no way it was not going to be the wine I wrote about this month.

The first thing to know is that the Flora in Flora Springs is a brand new centarian and the matriarch of this family vineyard. The second thing that stands out to me is that the next generation has just taken over. Two of Flora’s grandsons have recently inherited the family business and seem to be taking all the prescribed steps to bring themselves into the modern age. They’ve made, for example, a series of biographical “webisodes” on their grandmother that feature such things as her talking about her daily domino games. They’ve posted their Twitter feed on a page called “socialize”, and so you can see that someone tweeted that “the ’98 @FloraSprings merlot is bad ass”. Which, to their credit, is for sure the first wine I’ve ever recommended to you that came with that review.

It’s all so endearing. This is a now third generation winery that’s holding its own and making some really very nice wines. How to sell those wines is always the question. I love the earnestness of the Flora Springs’ use of all these tools that all of us are being told to use these days. The simple transparency of it reminds me of, well, the honest enthusiasm our general manager felt about their sauvignon blanc, actually.

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