July 5th, 2009

The proprietors of the Bearboat Winery have made an unusual marketing choice. They have created a very strong internet presence. There are many, many people from all around the country on all sorts of wine drinking forums, asking why they can’t find any information about this excellent wine that they just drank. There are favorable ratings of Bearboat Wines to be found from more professional tasters and it’s possible to buy Bearboat Wines from a number of different online vendors. The Bearboat Winery itself, however, gives nothing. They have no website, no email address that I can find. It’s possible to find directions to their winery, on someone else’s web page. It seems strange that a winery should be reclusive, but so they are. They’ve created a real air of mystique around themselves and a lot of people are frustrated and confused.

Perhaps the right thing for me to do, then, is to suggest a pairing. Reclusive wines with reclusive authors. With a white I would go with JD Salinger. Franny and Zooey, I think, would be just right. It’s got an easy cadence with just a hint of melancholy that you’ll want the wine to help smooth away. But if it’s the deeper character of a red you want, then Thomas Pynchon is your man. For casual, after work enjoyment, something you don’t need a crystal clear head and a math degree to keep up with, it’s got to be The Crying of Lot 49.

Maybe stay away from their winery, though. I’ve heard nasty stories about what happens when people have, after extensive searches, finally found the two above mentioned genius men, and I would hate for anything like that to happen to one of you. We’ll always keep Bearboat wines behind our bar.

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