April 20th, 2013

Life has been pretty good at this hotel lately. Our rooms have a steady stream of guests, our bar is full of laughter and life almost every night, and mornings see who-knows-what kinds of important business decisions being made around our little breakfast tables. Spring is quickly turning to summer, after work swims will soon be an enticing option, as will taking your evening cocktail out to watch the swimmers. The internet is working. We’re in one of those sweet spots that you get every now and then, everything’s kind of going well.

And yet, even now, insecurity creeps in. Yes, our rooms are full, and, yes, that makes it seem as if you all want to stay here with us. But Silicon Valley has the number one economy in the nation right now, so it’s possible that our little hotel is full because hotels in general are full, and not because anyone’s choosing us in particular. And, yes, our bar is full and bustling every night and that makes it look like it’s fun and cool to come here for a drink at night. But, then, we’re giving away free alcohol, which is not unlike paying the cool kids to hang out with us at lunch and, ultimately, it’s equally alienating.

What am I asking for? What will pacify these nagging insecurities and give us our Sally Field moment, that is, a chance to think you really like us? It’s so simple, really. Just like us on Facebook. A moment of your time and this hotel will drop its shoulders, puff out its chest and stand proudly in the world. Please?

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