September 12th, 2010

Normally when I write to you about a chain, I’m very apologetic. I do what I can to justify myself, feeling guilty for trying to send you to anything but quaintly charming local haunts. This month is a little different. This month I’m going to tell you about a blossoming little chain that I hope continues on to take over the world. It’s called Pluto’s and it’s been quietly spreading itself around Northern California for the last several years.

So, how am I going to explain singing the praises of the kind of place that’s opening up identical restaurants in as many cities as will give it leases, stretching whatever soul it started with to its utmost limits? Well, I am going to start by saying that I am a modern girl and I have a desire for fast food in my life. The ultra-casual ease is so appealing to my busy American lifestyle that I sometimes overlook the ridiculously fatty, salty, over-processed side of that oh-so-cheap and available burger. Pluto’s makes that compromise unnecessary.

At Pluto’s, in the time, for the price and with the ease of any of the monster chains that come to mind, you can have a fresh salad bursting with seasonal vegetable and fruits, a hand-carved roast turkey sandwich on fresh baked bread, or a plate of roast beef with stuffing and mashed potatoes. Plus they’ve got a really fun space theme. If Pluto’s manages to infiltrate every nook and cranny of this country, the results will only be good. Give it a try, I bet you’ll agree.

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