I wasn’t allowed to eat very many TV dinners when I was growing up. As an adult it makes pretty good sense, but at the time it felt like cruel deprivation. I loved the packages, the compartmentalized trays. I loved the easy, rich flavors. I loved TV dinners, and Swanson was always the best. Swanson’s fried chicken and mashed potatoes was my specific favorite, though, to be honest, it didn’t matter very much.
Now, I’m not sure the Swanson people will like the line I’m about to draw because there is no place on the Swanson Winery’s website that acknowledges that it is, in fact, the same Swanson of TV dinner fame. It’s more like something you’ve got to just learn. But now that I’ve learned it, I have to say that the Swanson wines give me a similar rich and easy pleasure. I know it seems like I must either be insulting the wine, or that I’m a horribly uncultured idiot to compare wine to TV dinners, but I’m going to stick to this and say that the Swanson family knows how to prioritize comfort, as has now been demonstrated in two very different fields. And, lest you think that I’m speaking of this wine as if it were not of a high quality, let me just remind you, because I think we all know, that there is nothing comforting, rich or easy about cheap wine.