May 15th, 2012

A long long time ago, as maybe one or two of you might, possibly, maybe remember, I told you about a favorite little place of my called Yummi Yogurt. Frozen yogurt was out of favor way back then. Those were the days when Dr. Atkins was our overlord and we were all getting skinny by eating double cheeseburgers with butter melted on top, hold the bun. Somehow, though, in the last year or so, frozen yogurt has wheedled its way back into our collective conscious. Now there are Pinkberries and Red Mangos and Tutti Fruttis in every strip mall worth its salt and people are lining up out their doors.

Not me, though. I’m sticking with Yummi Yogurt. Not that I’m close-minded. I made a little tour of the others. Maybe frozen yogurt got popular again because there was some huge technological improvement and all these newer, trendier places actually were serving the best dessert known to man. It was possible. But, no! Yummi Yogurt is still creamier. Its flavors are still richer. Plus they change the flavors everyday and the variety is, for lack of a better word, eccentric.

Not convinced yet? Then let me give you another small twist. I’ve been going to Yummi Yogurt for a little bit more than 20 years. I feel awfully old writing that, but it’s true anyway. The owner still remembers me from when I was in middle school and coming in there everyday. Pinkberry is run by a board of directors, I can’t figure out where, and brags on its website, about having become and “iconic brand”. If you’re reading this, then you perhaps know the difference between our hotel and the Marriot, and have chosen us. Yummi Yogurt over Pinkberry is kind of like that.

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