The Blue Rock Vineyards are all about size. Tiny, small, modest, to them, are synonymous with individual, personal and unique, which actually doesn’t sound so foreign or crazy, but it’s just not what we’re typically told by wineries that may be perfectly happy to invest in their small businesses, but would not be so unhappy to see those little ventures grow up and out, either.
Blue Rock is different in that it is the second career of a man who worked in finance and wanted to be, not a winemaker, but an artist. Where others seem to come into this out of an interest in farming, in the land, in the history or tradition of viticulture, Nikitas Magel came in because he got fascinated with the beauty of a single bottle of wine and wanted to learn to do that as intricately and gorgeously as a painter wants to paint on a single canvas. He tells a story about a man he knew once, not a wine maker but a wine collector, who collected because he loved the wine and started selling them because it had become impossible for him to drink them all. I suppose Magel would style himself in the same fashion, only selling his wines because he’s made a few too many for personal consumption. Of course, where he professes admiration for this man he learned from selling his rare wines for $2 a bottle, he sells his own artistic excess for $45-$100 a bottle. Lucky for you, we’re giving it away for free here in our bar, as you know, from 5-7pm every night.